Privacy policy

Last updated: 6 October 2026

Who is responsible

LYFE, Duivenvoorde 18, Amstelveen, the Netherlands, KVK 80987389, is the controller of your personal data. Questions? Email [email protected].

What we collect and why

When you order, we process your name, email address, phone number, shipping and billing address, the products chosen, the amount and the message for the card. If you send the gift to someone else, we also process the recipient's name and address. We use this to process and deliver your order, keep you informed and meet our legal (tax) obligations. The legal basis is performance of the contract and a legal obligation.

If you arrive through an ad, we store the campaign details from the link (such as utm codes) with your order so we can see which campaigns work. This is our legitimate interest.

Who we work with

We only share data with the parties we need: Stripe (payments), Supabase (order storage, EU servers), Cloudflare (website hosting), the carrier (delivery) and Google Fonts (website fonts). Agreements with these parties protect your data. Some are based in the United States; transfers rely on the EU-US Data Privacy Framework or standard contractual clauses. We never sell your data.

Cookies

The website currently uses no analytics or marketing cookies. At checkout, Stripe sets functional cookies needed for a secure payment. If we later use measurement cookies (such as the Meta pixel), we will ask for your consent first and update this policy.

How long

Order and invoice data are kept for 7 years, as required by tax law.

Your rights

You have the right to access, correct, delete, restrict, port and object. Email [email protected]; we reply within one month. If you disagree with how we handle your data, you can complain to the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).